BUSINESS ENVIRONMENT – CONCEPTS AND SIGNIFICANCE

 BUSINESS ENVIRONMENT – CONCEPTS AND SIGNIFICANCE 

 

 

👋 Imagine you are the owner of a toy shop 🧸. 

 

Everyday your shop is surrounded by many things happening around you: 

Customers 👩‍👩‍👦 – They come, ask for new toys, complain if prices are high. 

 

👉 This is part of your Micro Environment. 

 

Competitors 🍭 vs 🍫 – Next street uncle also sells toys and gives discounts. 

 

👉 Again Micro Environment (very close to you). 

 

Government 🏛️ – Suddenly puts a new GST tax on toys. 

 

👉 That’s the Political/Legal Environment. 

 

Money world 💰 – Bank increases loan interest; inflation makes toys costly. 

 

👉 That’s the Economic Environment. 

 

Society 👨‍👩‍👧 – Kids now love electronic robots 🤖 instead of wooden dolls. 

 

👉 That’s the Social Environment. 

 

Technology 📱 – New 3D printers make toys faster and cheaper. 

 

👉 That’s the Technological Environment. 

 

Nature 🌦️ – Heavy rain floods the road, fewer customers come. 

 

👉 That’s the Natural Environment. 

 

World 🌍 – A rule by WTO (World Trade Organization) changes toy imports. 

 

👉 That’s the Global Environment. 

 

 

 

⚡ Key Features of Environment 

 

It is always changing (like weather ⛅). 

It is uncertain (you can’t always predict 🌪️). 

It is complex (many things linked together). 

It has both opportunities (chances) and threats (problems). 

 

🎯 Why study Business Environment? 

 

To be alert like a cricket captain 🏏 watching the field. 

To grab chances early (new toy trend 💡). 

To avoid risks (like sudden ban 🚫). 

To plan better and win customers 👑. 

 

✨FINAL WORD:

 

“Business is not alone – it’s a player inside a big playground 🌍 full of rules, weather, competitors, and surprises!”